PubCon Day 2 – 3rd Sessions – Tracking/Results Analytics, SEM/SEO Employment, & Twitter

The next sessions were Tracking and Results Analytics, The SEM/SEO Employment Landscape & The Twitter/Microblogging Revolution.

Not one to pass up a Twitter session (especially one with Lee Odden), I stayed planted in Salon C. (tweet)

Jon Henshaw began by talking about SocialToo and SplitTweet.  

When Odden got up, the information began flying at warp speed.  Twitter has grown in the US by 964.5% in the past 12 months.  There are 1.35 million users (Google’s blog search has 1.38 million). 

Last year, Twitter was mentioned the press an average of 2,000 per week.  This year, the average is 8,000.

Some programs that Odden mentioned were Twitturly, Backtweets, TwellowTwibs.

He also mentioned that most marketers approach Twitter as a tactic and the reality is that is should be part of overall strategy. (tweet)  Odden referred to the Social Media Roadmap as being = Audience, objectives, strategy, tactics, metrics. (tweet)

Dan Zarrella was up next and talked about RT (re-tweet) etiquette.  He said that in order to get your tweet retweeted properly, make sure to leave enough room.  The stats he gave on retweeting were pretty amazing.  Zarrella said that 70% of all RT’s contained a link.  He also has a list of most retweeted words on his website.  He said that the most retweeted tweets were ones that provided how-to or instructional information and breaking news.

Want to get your tweets re-tweeted?  Asking “please” goes a long way :).  Saying “checkout” (whatever is you want your followers to check out) seems to help also.

Zarrella talked about the retweet “cascade”,  a concept around implied retweets, meaning, if someone RT’s a tweet, then someone else is more likely to retweet it also.

Also, consider displaying a “tweet it” button on your website so readers can tweet out links to their followers about your good stuff.

The very funny Dave Snyder was up next, with the topic of “Pimping Twitter” for money. (tweet)

He began by giving corporate examples of how Twitter has been monetized (Glam/Aveeno) and shared a story about raising funds for @thebookbank, a foundation for literacy, in which they raised $20k with 2,000 followers.  The follower number was important, because he wanted everyone to understand that it wasn’t about the number of followers you have, then went on to say “If your core metric is follow numbers, then stop now.”  (tweet)

He also said that having “official” or “founder” were good words to have in your bio.  I remember someone saying “expert” wasn’t a good word to have in your bio, but I’m not sure if it was Dave that said it.  

Of course, Dave validated making money by saying that if it wasn’t for the money, he’d rather be home eating cookies, which was pretty funny and everyone was sending out tweets about it.  (tweet)

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