Celebrate your business on National Cherry Cheesecake Day! Consider mixing strawberry cheesecake & very cherry jelly beans, bagging in small cellophane bags/candy boxes and passing out to customers, prospects and friends.
You can host an enter-to-win contest and give away a gift certificate for a cheesecake at a local establishment or use an online service to have a cheesecake sent to the winner.
Keep in touch with your entrants by adding them to a special contest entry mailing list, and then continue to build the relationship. Transition your new connections to your main mailing list.
April 23 is also National Picnic Day. You can run a contest beforehand to give away a luxury picnic gift basket and announce the winner on the 23rd.
You could even connect with other businesses and sponsors to create a bigger prize, complete with travel, excursions, experiences, a hotel room and more – for the ultimate picnic experience.
Perhaps hosting your own customer appreciation picnic would be in order. Take advantage of this day by treating your business connections to a nice spring picnic!



