Inside The Mind of a Dazed and Confused Prospect

confusedSo today, I get pitched via email to list my site in a free directory.

Some of the copy was directly out of the “Blog” of “Unnecessary” Quotation Marks.

I was being extended a ” ‘FREE’ ad opportunity as the  ‘Google’ hits and rankings are pushing (unnamed) site up and up and can do nothing but help” (my own business)

The email went on to say that they help businesses insource their marketing needs….

Their reasoning for offering this free listing service, was supposedly the more businesses that are added, the higher Google ranks their site..improving my page rankings so it will be known…

Normally, I would just delete something like this and move on, but in this case, I’ve actually met the person that sent it.  It wasn’t from some random spammer.

This acquaintance has had plenty of opportunities to qualify me, but has never asked if I am interested in higher Google page rankings or if I need help “insourcing”  my marketing.

So just for fun, I went to the website.  

If I’m tired of searching “everywhere for anything”, this is the place to be (or so that’s what the website tells me).  

They have a bonafide “highly searchable information portal” too.

Additionally, they are here to enhance my knowledge of local affairs in the small and medium size business and technical marketing for my company.  (what?)

Ok!  Enough…I can’t take it anymore.  I’m officially dazed and confused.

I’m not writing this post to be mean-spirited or make fun.  I am writing it because this is a real-life example of how not looking objectively at your offer can make or break your message.

I skimmed an article the other day about how we can become so knowledgeable about our work, we begin using verbiage that folks who aren’t obsessed with our field of expertise can’t understand.

I don’t know if that is what is going on in this case, or if the people writing the content are in a hurry or if they have just never thought about stepping back and taking a look at their message from the eyes of somebody who has no idea what it is that they do.

So, how does your message look today?

If you are sending email messages to prospects, here are some tips:

  • Segment your contacts and make sure the message you are sending is relevant.  You don’t want to send an offer if there isn’t an interest.  You won’t know if there is an interest if you haven’t qualified.
  • After you craft your message, read it and re-read it.  Continue working on it until it makes good sense, flows nicely and is spellchecked.  Save it in drafts and go back to it a couple of hours later.  Sometimes that cooling off period can help reset your objectivity.
  • Before you hit the send button, make sure your call to action is clear.  What do you want your reader to do?  

If your reader is visiting a website, make sure that your messages are clear.  In the case of the website mentioned above, one of the primary selling points is that they “enhance your knowledge”.  

Could that message be phrased better?  I think it could.  

Right now, it’s a lot of “who cares” and “say what?”

What are your thoughts?  Lemme know, down below…

One response to “Inside The Mind of a Dazed and Confused Prospect”

  1. Robert Nusbaum

    I think I received the same email. Very confusing!

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